Thriving as a Freelance Graphic Designer: Tips for Managing Clients, Projects, and Time
Embracing the Freedom of Freelance Freelance life is often romanticized as endless freedom, working from coffee shops, and choosing your own projects. While there is some truth to that, I quickly learned that being a freelance graphic designer comes with unique challenges. The freedom of freelance work comes with the responsibility of managing everything from […]
Designing Wellness: How Visual Identity Shapes Health Brands
Understanding Wellness Through Design When it comes to wellness brands, design is about more than aesthetics. The health industry is built on trust, credibility, and a sense of care. Visual identity plays a pivotal role in communicating these values to clients and customers. Over the years, I have had the privilege of working with wellness […]
What Makes a Brand Timeless?
Lessons from 12+ Years in Identity Design Over the past twelve years working in identity design, I’ve been lucky enough to help brands of all sizes find their voice and visual expression. From scrappy startups to established institutions, I’ve seen firsthand how brands evolve—and how some manage to stay relevant, recognizable, and respected over decades. […]
From Sketchbook to Strategy: How My Childhood Influenced My Career in Graphic Design
Somewhere in a dusty bin in my parents’ attic is a stack of sketchbooks, each page covered in my childhood drawings—imaginary cities, elaborate logos for make-believe companies, and magazine layouts hand-drawn in pencil and marker. At the time, I didn’t realize I was laying the foundation for a career in graphic design. But now, looking […]