What Makes a Brand Timeless?
Lessons from 12+ Years in Identity Design Over the past twelve years working in identity design, I’ve been lucky enough to help brands of all sizes find their voice and visual expression. From scrappy startups to established institutions, I’ve seen firsthand how brands evolve—and how some manage to stay relevant, recognizable, and respected over decades. […]
From Sketchbook to Strategy: How My Childhood Influenced My Career in Graphic Design
Somewhere in a dusty bin in my parents’ attic is a stack of sketchbooks, each page covered in my childhood drawings—imaginary cities, elaborate logos for make-believe companies, and magazine layouts hand-drawn in pencil and marker. At the time, I didn’t realize I was laying the foundation for a career in graphic design. But now, looking […]